Friday, June 26, 2009

Medway chosen by Siemens for Major Digital Media Workflow Project

Marquis Broadcast has announced that Medway, the company's popular interoperability engine, has been selected by Siemens IT Solutions and Services as an essential technology component of the BBC's Digital Media Initiative, DMI. As a result of this decision, Marquis Broadcast will form a global partnership with Siemens to make the technologies and know-how involved in delivering DMI available to other broadcasters who are considering tackling a similar technical challenge.

Siemens IT Solutions and Services, as the BBC's technology partner, has been working with the Corporation to architect the solution for DMI and select the key technology vendors. Siemens will now act as the prime integrator on the project, leading the service-oriented integration of these components to deliver a solution that meets the needs of the Corporation.

Medway was chosen for the initiative because of its ability to move media seamlessly between systems without incurring file compatibility issues, and because of its inherent use of rich metadata. The software is able to extract, edit and manipulate metadata that is attached to media, providing easy to use tools for building the powerful search, browse and media transfer systems needed to manage content effectively.